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Global AVOD Spend to Top $65 Billion


AVOD expenditure for TV episodes and movies is forecast to climb by 144 percent between 2020 and 2026 to reach $66 billion across 138 countries, according to Digital TV Research.

AVOD growth slipped to 9.2 percent in 2020, but high growth will resume from 2021, the firm projects.

From the $39 billion additional revenues generated between 2020 and 2026, the U.S. will contribute $21 billion and China $5 billion. Revenues will triple in India and the U.S. The U.S. became the largest AVOD country in 2019, as China saw expenditure down by 9 percent due to its economic downturn. With the coronavirus lockdown and the continued economic downturn, China’s AVOD dropped by a further 14 percent in 2020 and will not better its 2018 total until 2024, though it will return to growth from 2021.

Japan is poised to grow from $2 billion in 2020 to $4.3 billion by 2026, with the U.K. rising from $1.8 billion to $3.4 billion in the same time period.

Simon Murray, principal analyst at Digital TV Research, said: “U.S. AVOD revenues will triple between 2020 and 2026 to $31 billion. Rather than lose market share as other countries catch up, the U.S. will grow its share of the global total from 37 percent in 2020 to 47 percent by 2026.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.


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