Fuse Media Teams with Lionsgate, Tastemade, TMB


Fuse Media has entered strategic partnerships with Lionsgate, Tastemade and Trusted Media Brands (TMB) to fuel its scale and connect brands with multicultural young audiences.

The company’s Upfront strategy for 2024 and 2025 includes an expanding roster of owned and operated channels that celebrate diverse voices and premium original content that champions this audience. In partnering with Lionsgate, Tastemade and TMB, Fuse Media has assembled an expansive portfolio of channels that reach over 85% of multicultural households in the U.S.

Under the terms of the deal, Fuse Media will exclusively sell the advertising inventory on behalf of Lionsgate for some of the company’s most popular FAST channels, including EBONY TV, MovieSphere, HerSphere and OuterSphere.

The partnership also makes Fuse Media the only company with access to Tastemade’s inventory across Tastemade, Tastemade Travel, Tastemade Home and Tastemade en Español. Tastemade’s in-house sales team will continue to sell their inventory directly.

TMB’s properties, including FailArmy, People Are Awesome, The Pet Collective, At Home With Family Handyman and Weather Spy, will also be exclusively represented.

“We are beyond thrilled to forge these mutually beneficial partnerships with Lionsgate, Tastemade and Trusted Media Brands, each of which have built strong, dedicated multicultural audiences for their own content offerings,” said Miguel Roggero, chairman and CEO of Fuse Media. “By harnessing the impressive reach and brand equity of these new partners, Fuse Media can offer large-scale solutions for advertisers looking to reach even greater numbers of young, culturally diverse viewers—and their $7 trillion buying power.”

Susan Hummel, Lionsgate’s head of domestic channels and executive VP and managing director for Canada, added, “As we enter this year’s Upfronts with a robust slate of FAST channels featuring inclusive programming, Fuse Media will supercharge our ability to connect with advertisers looking to reach culturally diverse audiences.”