Cineverse & Wurl in FAST Channel Partnership

Cineverse has entered into a broad partnership with Wurl to distribute its portfolio of FAST channels and launch new ones.

Cineverse will migrate the majority of its existing FAST channels to Wurl’s Global FAST Pass. As part of this move, The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, SCREAMBOX TV, the Real Madrid Channel and others will be fully powered by Wurl.

Moving forward, the company will also launch additional new channels via Wurl, including several music channels as part of an expanded offering in the genre.

“We’re very excited to be working with Wurl’s highly-trained and experienced team to expand our FAST channel portfolio,” said Cineverse’s COO and CTO, Tony Huidor. “With this new partnership, we’re already benefiting from greater ease of use, significantly reduced costs with faster and more simplified channel launches. In addition, we look forward to being able to benefit from stronger ad monetization, future personalization and discoverability tools that will provide Cineverse with new avenues for growth.”

“It’s exciting to work with companies like Cineverse who are always looking to innovate and create better experiences for their viewers,” said Wurl’s VP of sales and partnerships for the Americas, Dave Bernath. “We look forward to growing our partnership and supporting Cineverse with onboarding new channels and delivering greater personalization.”