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Americas Post First Quarterly Loss in Multiscreen Index

The latest informitv Multiscreen Index shows an increase of 4 million pay-TV subscribers globally in the second quarter, though the Americas had its first quarterly loss. The October issue finds that 25 of the 100 services in the Multiscreen Index reported net TV-subscriber losses in the second quarter, while 66 reported year on year gains.

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Study: Netflix & Amazon to See Revenues More Than Double

New data from Juniper Research has found that revenues from SVOD services such as Netflix and Amazon are set to more than double from $14.6 billion this year to $34.6 billion in 2021. Juniper’s latest report, Digital TV & Video: Network and OTT Strategies 2016-2021, found that SVOD providers can expect to see substantial returns on their expansion and growth strategies, as more countries and markets move to this method of video consumption, in a continual move away from linear, scheduled TV.

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Zenith Strengthens Ad Forecast Citing U.S. Growth

Global advertising expenditure is expected to grow 4.4 percent this year to reach $539 billion, ahead of the 4.1 percent previously forecast, according to Zenith’s new Advertising Expenditure Forecast. This upgrade is mainly due to stronger‐than‐expected growth in the U.S. Zenith expects U.S. network TV to return to growth this year (at 1 percent) after shrinking 5 percent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront.

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Survey: Consumers Abandoning Shows Due to Accessibility, Costs

Findings from a new survey highlight the increasing prevalence of “show dumping,” as viewers are giving up on series they love because it became too difficult and/or costly to access them. The findings are from a sponsored survey by TiVo of pay-TV and OTT service subscribers in the U.S., Europe and Asia. The results show that 37 percent of global viewers have stopped watching a show they previously enjoyed because it became too difficult to access the content.

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U.K. Ad Spend Forecast Downgraded for 2016

In Carat's latest ad spend report, growth forecasts for the U.K. have been revised downward after the EU referendum, though a healthy 5.4 percent gain is expected in 2016, followed by 4.6 percent in 2017. The U.K. is still the number-one ranking advertising market in Western Europe and the fourth globally. Growth in the U.K. is primarily driven by the continued rise of digital, accounting for a 53.6 percent share of spend in 2016 and set to maintain pace in 2017, with an 11.5 percent increase.

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Content Discovery, Channel Volume Top of Mind for Pay-TV Subs

A new report from Digitalsmiths on pay-TV subscribers has found that many are overwhelmed with the volume of channels available and do not feel it's easy to find the content they want to watch. The company queried more than 3,000 people aged 18 and up in the U.S. and Canada if they plan to switch pay-TV providers in the next six months for the Q2 2016 Video Trends Report: 7.2 percent plan to cut their service, 7 percent plan to switch providers, 3.7 percent want to move to an online service or app and 31.8 percent are on the fence.

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