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Streaming Surpasses Cable in U.S. Viewing Share

For the first time, streaming usage surpassed that of cable in the U.S., per Nielsen, representing 34.8 percent of TV consumption in July, with cable at 34.4 percent.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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