Analysis

Digital TV Research has forecast an addition of 81 million pay-TV subscribers globally between 2018 and 2024, up by 8 percent.

Global online TV episode and movie revenues are forecast to reach $159 billion in 2024, according to Digital TV Research, more than double the $68 billion recorded in 2018.

According to Digital TV Research, pay-TV revenues for 138 countries peaked in 2016 at $205 billion and will fall by 14 percent to $177 billion in 2024.

The global number of SVOD subscriptions is forecast to increase by 439 million between 2018 and 2024 to 947 million, a growth of 86 percent, according to Digital TV Research.

World Screen recaps the network Upfront announcements and looks at the big-picture trends in U.S. broadcast television.

Media Partners Asia (MPA) projects that the market for cricket media rights worldwide will double from $1 billion last year to more than $2 billion in 2021.

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

New research from WARC predicts a 4.3-percent increase in global advertising spending this year to $616 billion, with growth slowing from the 5.4-percent rise in 2018.

The global multichannel market grew by 3.1 percent in 2018, according to Kagan, which forecasts that the growth rate will slow in the next five years as the number of subscribers reaches 1.21 billion in 2023.

World Screen spotlights the findings of PwC's A New Video World Order: What Motivates Consumers? report.