Brainytoys Secures License for PorchLight’s Jay Jay

LOS ANGELES, January 4:
Brainytoys Limited, an Australian-based toy and game development company, will
roll out a range of merchandise based on PorchLight Entertainment’s successful
preschool production Jay Jay the Jet Plane.

The licensing agreement
allows Brainytoys to produce and distribute a broad range of remote control
toys, computer games, plug-and-play games and other electronic products. The
first Jay Jay product lines from Brainytoys are expected to reach U.S. and
Canadian retail shelves in the second quarter of this year.

Caren Shalek, PorchLight’s
senior VP of consumer products, commented, “With the recent debut of exciting
new television episodes, the addition of Lina and the launch of our new fan
club, we expect Jay Jay to
continue to soar to new heights. Brainytoys is launching a line of new and
innovative products into the market and we are thrilled that these products
will be part of the Jay Jay licensing
program.”

Jay Jay the Jet Plane, which details the adventures of a six-year-old
jet plane, Jay Jay, and his friends at Tarrytown Airport, airs on over 200 PBS
television member stations and on PBS KIDS Sprout.