iD Distribution Expands Reach of Rainbow Media’s Mag Rack Titles

NEW YORK, January 4: iD
Distribution has brokered several new deals for Rainbow Media’s Mag Rack
video-on-demand content with international broadcasters in the U.K., Sweden, Central
and Eastern Europe, Russia and the Middle East.

Mag Rack, which was
launched in 2001, is available to 12 million on-demand customers in 50 U.S.
markets, and several of its series were sold into Scandinavia, Hungary and
Greece earlier this year.

Inside Weddings sold to Wedding TV (U.K.), TV7 (Sweden), Club
Channel (Poland and Hungary), CTC Domashy Network (Russia) and Spektrum (Czech
Republic). Mama Gena was picked
up by TV7 (Sweden) and Club
Channel (Central & Eastern Europe). TV4 (Sweden) and Prava/Prevodi (Bosnia
& Herzegovina) opted for Wild Wheels. Let’s Go Garden was
sold to ACE in Russia and Motorcycle Freedom went to Ananey in Israel, which also acquired Smart
Carb Gourmet. That culinary series
also sold to Takayal in the
Middle East.