Boat Rocker Buys U.S. Producer Matador

Boat Rocker Media has acquired Matador Content, a U.S.-based studio that produces such series as Lip Sync Battle and its kids-centric spin-off Lip Sync Battle Shorties.

Boat Rocker is purchasing Matador in a cash-and-stock transaction that will see founders Jay Peterson and Todd Lubin remain at the helm of Matador as the company joins the Boat Rocker group. The transaction marks Boat Rocker’s largest expansion into the U.S. market.

“We are thrilled to partner with Jay, Todd and the entire Matador team, as Boat Rocker continues to expand its capabilities as a global studio with a focus on premium content production and brand building,” said David Fortier and Ivan Schneeberg, co-executive chairmen, and John Young, CEO of Boat Rocker Media. “While we have seen meaningful success in the U.S. market with some of our own original series, we believe that, together with Matador, we will make an even bigger mark in very short order.”

“We have achieved incredible things over the past five years because of the amazing team of people at Matador,” said Peterson and Lubin, co-founders of Matador. “Boat Rocker gives us access to a premier financing and global distribution arm that will accelerate our growth and allow us to do even more with our creative and broadcast partners. We have gotten to know the Boat Rocker team well over the past several years and believe this union perfectly suits the vision we have for our company’s future.”