BBC Studios Appoints for CEE

BBC Studios has named Bartosz Witak as general manager for Central and Eastern Europe (CEE).

In his new role, Witak is set to leverage his industry knowledge to explore new opportunities across BBC Studios business—branded services, content sales and digital. His focus is on developing strategic partnerships across the broader CEE region. He will be based in Warsaw and will report to Arran Tindall, chief commercial officer, executive VP for EMEA key markets.

Witak previously served as the senior VP and managing director for Central, Eastern and Southern Europe and Israel during his 16-year tenure at ViacomCBS.

Witak said: “It is an honor to be entrusted with such a significant role. BBC Studios has an exceptional reputation and its commitment to delivering high-quality content that resonates with audiences worldwide. I am excited about the prospect of joining an exceptional team, pooling our collective strengths to not only build upon the existing foundation but also to propel our global presence to new heights.”

Tindall said, “Bartosz is a seasoned media business executive with a track record reflecting his commitment to fostering strong strategic partnerships and driving business success in international markets. I’m confident his appointment will be vital to further expansion of our business across CEE in the years ahead.”