VIEWED Expands Plim Plim Reach

VIEWED, a digital marketing and content monetization partner for brands in kids’ media, has collaborated with Argentinean producer Smilehood to grow the reach of the YouTube series Plim Plim.

The partnership will focus on extending Plim Plim’s reach in North America while continuing to expand its global impact through content distribution, YouTube channel management and digital brand growth.

Plim Plim, the number-one Spanish-language kids’ shows on YouTube, encourages children to lead with empathy, kindness and friendship.

“At VIEWED, we believe in the magic of childhood, and we’re deeply passionate about supporting content that uplifts and empowers kids as they grow,” said Terence Mbulaheni, founder and head of YouTube operations at VIEWED. “Plim Plim is everything we stand for: joy, curiosity and learning through play. We’re honored to support Smilehood in bringing this incredible series to even more families around the world.

“Plim Plim, the Kindness Hero, and his friends have touched the hearts of millions of families across Latin America by promoting kindness, empathy and positive values through joyful storytelling,” commented Lizbeth Gonzalez, head of English content for Plim Plim. “We’re thrilled to bring that same spirit to English-speaking audiences. This collaboration with VIEWED represents an exciting step in strengthening Plim Plim’s presence on YouTube, as we continue to expand our global reach—all while staying true to the emotional heart of the brand: inspiring children everywhere to grow with kindness, curiosity and connection.”