Terence Mbulaheni Launches VIEWED

Terence Mbulaheni, former director at Spin Channel Network at Spin Master, has launched a digital marketing agency focused on content monetization and brand strategy within the kids’ and family YouTube space.

The company, VIEWED, partners with brands, producers and creators to transform their content into globally recognized IP. Tapping into Mbulaheni’s experience in YouTube platform optimization and digital marketing, VIEWED combines data-driven strategies with tailored solutions, specializing in YouTube strategy, rights management and social media growth.

Mbulaheni, founder and head of YouTube operations, said: “VIEWED is about more than just building a presence; it’s about strategically crafting and expanding content to resonate with global audiences. Our goal is to create a direct path for producers to turn their work into globally recognized brands.”