AwesomenessTV Arrives in U.K., Germany, Spain, France, Brazil

LONDON: AwesomenessTV has now officially launched in the U.K., Spain, France, Germany and Brazil, with local-language versions in each country.

This follows last year’s announcement that Endemol Shine Group and AwesomenessTV, a multiplatform media company serving the global Gen Z audience, entered into a strategic alliance to extend the international reach of the AwesomenessTV brand. The five-country launch features local-language versions of some of AwesomenessTV’s most successful formats, such as Celebstagram, IMO, Hey Guys, It’s Meg (Workaholly), Top10 with JennxPenn (RonroTOP) and Life Hacks. In addition, original series featuring local YouTube and social stars are launching in each territory.

Wim Ponnet, the group director of commercial and strategy at Endemol Shine Group, said: “We are extremely proud of our alliance with AwesomenessTV and are thrilled to be launching simultaneously in five countries. Using our creative talents across the group we have got some really exciting formats, which going forward we will be able to roll out worldwide.”

Kelly Day, the chief digital officer of AwesomenessTV, added: “With this launch we are able to extend the reach of AwesomenessTV to fans who can now enjoy our programming in their own language. Localized versions of the AwesomenessTV formats are working incredibly well, proving Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”