Mansha Daswani

Ruth Berry, managing director of ITV Studios’ global commercial division, addressed MIPTV delegates in a Media Mastermind keynote today in Cannes, outlining her new remit, trends in non-scripted entertainment, the acquisition of Plimsoll Productions and opportunities in the FAST segment.

The importance of localization, access to exclusive content and the challenges of discoverability dominated several of the sessions at MIPTV’s well-attended FAST & Global Summit in Cannes this morning.

STUDIOCANAL CEO Anna Marsh discussed attracting and nurturing talent and navigating a challenging media ecosystem in her Media Mastermind keynote conversation with World Screen’s Anna Carugati today, using the session to unveil How to Stop Time with Benedict Cumberbatch and the company’s investment in the U.K.’s Strong Film & Television.

Media cartographer Evan Shapiro opened the lineup of MIPTV Media Mastermind keynotes in Cannes today by calling on IP owners to rethink how they distribute and monetize content.

Glass House Distribution’s latest rom-com, Ask Me To Dance, has notched up distribution deals in six territories.

Max, the unified HBO Max and discovery+ streaming platform, is set to roll out in the U.S. on May 23 with a new tagline, “The One to Watch.”

Joe Earley has been tapped as president of direct-to-consumer, Disney Entertainment, reporting to Co-Chairs Alan Bergman and Dana Walden.

Attendance at MIPTV is expected to be up some 20 percent from last year, led by several Asian countries increasing their presence at the market, plus gains in the number of buyers from key European territories, RX France’s Lucy Smith tells World Screen Newsflash.

The CEO articulates his goals for the company, which include doubling commercial revenues in the next five years; a singular focus on distinctive, bold storytelling; and fostering and nurturing a new generation of talent across the organization.

While growing their investments in non-scripted, global SVOD services are still spending almost 90 percent of their original content budgets on scripted fare, per new Ampere Analysis data.