Mansha Daswani

A recap of the biggest news to emerge out of the IAB NewFronts and Upfronts week.

YouTube announced an expanded partnership with the NFL, new initiatives for content creators and brands and the expansion of its shoppable TV opportunities at BrandCast, its annual Upfront pitch to advertisers in New York.

More than 94 million Netflix members are on an ad-supported plan, the streaming giant revealed in its third-ever Upfront, highlighting a wealth of new and returning series to advertisers.

A slate of vertical video microdramas, new ad innovations and an expanded music content strategy were among the highlights unveiled by TelevisaUnivision at its Upfront presentation to marketers.

WBD Storyverse is a new initiative launched by Warner Bros. Discovery's ad-sales division, allowing ad partners to leverage characters from the company's slate of films and TV shows.

ESPN's new direct-to-consumer streaming service arrives in the U.S. this fall, with the unlimited package available for $29.99 a month.

Tim Davie, director-general of the BBC, said the pubcaster must make "bold, urgent choices to reverse the erosion of societal trust" in a speech today.

Unveiling its 2025-26 season, which includes the brand-new 9-1-1: Nashville, ABC emphasized its position as America's leading multiplatform network.

FuboTV has sealed an agreement to bring games from the European League of Football (ELF) to its Fubo Sports FAST channel.

Brigitte Slattery has been appointed as the head of Samsung TV Plus in the Asia Pacific, tapped to oversee its regional content slate, operations and marketing as it scales its presence in the region.