Aapka Colors Rebrands in Americas

IndiaCast Media Distribution has strategically rebranded Aapka Colors across the Americas, naming the channel Colors.

Colors offers content across genres, ranging from drama to formats to reality and movies. The rebrand marks a milestone for the channel as it unifies under the same identity across all global regions.

The change is already in effect, and the rebranded channel is automatically available in the Americas to all subscribers.

Govind Shahi, head of international business at IndiaCast, said, “Colors has always been synonymous with quality entertainment, and the rebranding is a strategic move to align our brand globally with the same values and positioning as the flagship brand in our South Asian viewers’ minds, especially in today’s evolving landscape of the television industry. This change allows us to connect with our audience in a unified manner while continuing to deliver the compelling content they love.”