MTVNI Ups Digital Exec

NEW YORK/LONDON, October
20: Gideon Bierer has been promoted to executive VP of digital media for MTV
Networks International (MTVNI), an expanded role that sees him taking on
responsibility for all online and mobile properties.

Continuing to report to
Bob Bakish, the president of MTVNI, Bierer will helm the company’s overall
digital-media strategy, including creating content based on MTVNI’s portfolio
of global franchises, building new technology platforms for consumers and
forming strategic partnerships in the digital arena.

Bierer has led the company’s
digital team since 2005, notching up achievements such as the international
development and launch of multiple international Viacom websites, significant
increases in revenue, innovation in digital advertising and growing MTVNI’s
mobile presence. Prior to joining MTVNI, Bierer served as senior VP of
international strategy and business development for MTV Networks.

“Gideon’s efforts over the
last several years have propelled our international digital media business
toward increased revenues, expanded content offerings and impressive traffic
growth,” said Bakish. “With his strategic vision, knowledge of the business and
his exceptional ability to identify and successfully execute business
opportunities, I am confident our digital media operations will continue to
thrive under his leadership.”

—By Kristin
Brzoznowski