Merzigo Enters Deal with Banijay Rights

Merzigo has signed a deal with Banijay Rights to optimize, monetize and globally scale select titles from the distributor.

Merzigo will optimize the digital presence of select titles from Banijay Rights’ portfolio, driving audience growth and engagement across YouTube and Facebook by leveraging their data-driven insights and mastery in premium content optimization. Merzigo will also provide compilation and highlight content, alongside enhancements in thumbnails, localization, dubbing and resolution optimization.

“Banijay Rights’ catalog includes some of the most iconic and globally loved entertainment programming of all time,” said Valerio Motti, managing director of EMEA for Merzigo. “Our agreement with Banijay Rights, which features YouTube channels such as MasterChef Universe, Mr Bean TV and Survivor Official TV, reflects the shared belief that premium content deserves premium presentation. By applying Merzigo’s advanced technology, analytics and expertise, we’ll enhance discoverability and engagement, unleashing these properties’ full potential in the digital space.”

Shaun Keeble, VP Digital at Banijay Rights, commented, “Our content has a truly global legacy, and this deal supports our ambition to thrive within the rapidly evolving digital content space. By refreshing how our content is curated and delivered, we can extend the reach of these beloved programs, enhance the viewer experience and secure sustained growth for our catalogue well into the future.”