Zoo 55 Partners with Merzigo

ITV Studios’ Zoo 55 business has aligned with Merzigo to support its growth strategy.

The Merzigo team can optimize a selection of Zoo 55 channels, including The Voice Global and The Best Of The Voice, Come Dine With Me and Taste, across Facebook and YouTube.

Merzigo has built up a stable of more than 5,000 managed channels in 30-plus languages, logging 13 billion monthly views.

“This partnership is an important and exciting step for Zoo 55,” said Martin Trickey, managing director of Zoo 55. “Merzigo has a fantastic track record in optimizing content and engaging with fans in fresh and exciting ways. We see this as an amazing growth opportunity for both parties.”

Ceyda Sıla Çetinkaya, COO of Merzigo, added: “For Merzigo, this partnership represents a milestone in our expansion into the U.K. market. To do it with such a high-caliber group, like ITV Studios, makes it even more meaningful. It’s an exciting time for both our teams, and we look forward to launching this project together and driving growth on a global scale.”

Zoo 55 has more than 170 owned and operated channels, delivering more than 25 billion views in 2024, as well as 27 FAST channels.