Gilmore Girls Lands on Hallmark Channel

Gilmore Girls has joined the Hallmark Channel lineup, with episodes to begin airing every day on August 25.

“The success of the Gilmore Girls universe is a testament to the power of storytelling that is centered around love, family and close-knit community,” said Ayn Prince, Hallmark Media’s VP of programming and acquisitions. “Hallmark shares the same passion for feel-good, whimsical content and characters, making this show and its ever-growing fandom the perfect addition to our Hallmark Channel viewing experience.”

Gilmore Girls will air on weekdays from 2 to 6 p.m. and on weekends from 8 to 10 a.m., in addition to special occasion marathons.

Blankets, popcorn bowls and other Gilmore Girls-themed products are now available on the Hallmark website and in Hallmark Gold Crown stores.