Viacom International Media Networks (VIMN) has named Peter Flamman as senior VP of kids’ and family brands, as well as youth and music brands, for Southern and Western Europe, Africa and the Middle East (SWEMEA).
Flamman will manage the company’s kids’ and family and youth and music brand portfolios, including Nickelodeon and MTV, in Benelux, GSA, France, Spain, Portugal, Italy, Greece, Malta and Turkey, as well as in Africa and the Middle East. He will lead original content development and production, content acquisitions, linear and multiplatform scheduling, content localization and operations, talent and artist management, marketing and communications, and the creative department of all brands and brand development.
In his new position, Flamman will work out of Madrid under Raffaele Annecchino, the president and managing director of VIMN SWEMEA. He first joined the company in 2015 as senior VP of brands for the North cluster, covering Austria, Benelux, Germany, Switzerland, the Nordics and Poland. His new position follows a restructure that integrated GSA and Benelux with VIMN’s South Europe, Middle East and Africa cluster. Earlier in his career, Flamman spent nearly 15 years working for Turner Broadcasting.
“I’m happy to announce Peter as our senior VP for the youth and music and kids’ and family brands,” said Annecchino. “Pete’s years of industry experience and great track record make him an excellent fit for the team and the perfect choice to lead these brands forward.”
“This is an exciting role in a dynamic organization,” added Flamman. “I’m delighted to be leading such diverse and talented teams and I’m looking forward to building on our successful glocal strategy for both of these key brand portfolios across the cluster.”