Platform Media Bolsters Senior Leadership with Three New Additions

Platform Media has announced three senior hires across people, legal and production, including Alice Daziano, Hilde-Georgina Adetoba and Sharan Mudhur.

“Having Alice, Hilde-Georgina and Sharan join our extended senior leadership team marks an incredibly exciting moment—their leadership will play a vital role in shaping the next phase of our growth, one that’s as strategic and sustainable as it is creative and bold,” said Josh Adley, CEO.

Daziano has been appointed head of production and brings a decade of experience to the role. She joins the team from Cowshed Collective, where she led production across large-scale campaigns and original content for global brands, broadcasters and creators, including Netflix, Channel 4.0, FootAsylum, Beta Squad and the Sidemen.

Adetoba steps into the newly created head of legal role. Adetoba brings extensive expertise in commercial contracts and intellectual property, with experience spanning both private practice and in-house across the media and entertainment sectors.

Joining as head of people, Mudhur joins from L’Oréal Groupe UKI, where she led the digital and e-commerce population for the UKI population. Her career spans leadership roles at Red Bull, Charlotte Tilbury, BMG Music Group, HelloFresh and Fnatic, covering key areas such as employee engagement, career development, management capability, early careers and talent acquisition.