Platform Media Appoints Channel 4 Alum as New Commercial Director

Channel 4 alum Jodie Miles has been appointed to the newly created role of commercial director at Platform Media.

“We’re thrilled to welcome Jodie to the growing Platform Media commercial team,” said Ali Griffin, chief commercial officer. “I’ve long admired her work at Channel 4 and some of the industry-leading partnerships she has been responsible for. Her expertise in creative partnerships and revenue growth will be invaluable as we continue to expand and innovate.”

Miles brings 13 years of experience to her new role, where she will head up Platform Media’s partnerships team, creating podcast partnerships, branded entertainment campaigns and continuing the expansion of its original IPs.

Miles joins Platform Media from Channel 4, where she served as senior lead within Partner Lab, Channel 4 Sales’ creative partnerships division. During her five-year tenure, Jodie worked with brands such as Tesco Mobile, TUI, Boots and many more.

“I’m excited to have joined Platform Media and build on the incredible work already happening across the business,” said Miles. “What makes this company so refreshing is the unique way it’s flipping the traditional model on its head by starting digital-first with the opportunity to expand into TV, not the other way around. It’s a future-facing, audience-first approach that reflects where the world of content and entertainment is headed. I can’t wait to get stuck in, shape this next phase and create bold, innovative partnerships for brands and talent.”