In partnership with iflix, iwonder is rolling out a dedicated branded premium documentary and current affairs channel on the entertainment service.
The iwonder channel will be available to iflix’s more than 12 million users in 28 markets globally on-demand. The channel’s lineup will expand in the coming weeks to include dozens of iconic feature films and will also grow to feature TV series and current affairs programming. iflix users will be able to stream and download biographies, investigative thrillers and docs such as Biggie and Tupac, Joan Rivers: A Piece of Work, Janis, You’ve Been Trumped and more.
iwonder’s partnership with iflix is its first step towards a wider international rollout of its stand-alone SVOD service later this year. iwonder will launch direct-to-consumers initially in Australia, New Zealand and Singapore.
James Bridges, iwonder’s co-founder and CEO, said, “Documentaries now represent more than half of all feature films made and, along with current-affairs programming, make up a quarter of viewership across film and TV. Despite a growing supply, these categories suffer from limited marketing, so consumers never hear of some of the amazing documentaries made every year. iwonder’s mission is to personalize the discovery experience and connect audiences of all ages to great stories that both inform and entertain. Our partnership with iflix is the launch pad for this goal.”
Mark Britt, iflix’s co-founder and group CEO, added, “iflix is dedicated to offering our audiences the broadest range of world-class content available. We are in the Golden Age of content, where entertainment and culture create brilliant, compelling stories both in both fact and fiction. iwonder supports our data-driven strategies and brings an exceptional slate of factual content to our platform.”