Mitú, a digital media brand for Latino millennials, has hired three female development, production and marketing execs who will be based out of the company’s Los Angeles headquarters.
Zadi Diaz was named VP of digital studio for premium content; Gina Reyes has become VP of scripted development for television and film; and Rachel Garcia was appointed as VP of marketing and brand strategy.
Diaz will oversee short, mid-form and branded video development and production. She previously served as VP of programming and development at ipsy. Before that, she was an executive producer of AwesomenessTV’s Awestruck and YouTube’s YouTube Nation.
Reyes is responsible for the company’s growing scripted development initiatives for TV and film. She joins Mitú from Story House Entertainment at Univision, where she was director of content development for English- and Spanish-language scripted series.
Garcia will be charged with managing Mitú’s marketing, creative partnerships and programs, including its in-house agency. She will also develop the company’s fanbases and lead its B2B and sales marketing efforts. Prior to this, she was BBC America’s VP of marketing and social media.
Beatriz Acevedo, the founder and president of Mitú, remarked: “I am so excited to have these amazing Latina executives join Mitú as we continue on our mission to be the leading cultural voice and brand for Latino youth in our country. These accomplished women will add tremendous expertise as we expand our scripted development, premium digital series and branded marketing efforts. And while we applaud the recent push in Hollywood to achieve 50/50 gender equality by 2020, Mitú is here now, and is a proud outlier in the tech/media space. There is extraordinary diverse talent available for those who look, and with all respect, 50/50 Day should be every day.”