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Superprod Brings Zero Waste Kids to the Small Screen


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Superprod is adapting the environmental book Zero Waste Kids, by Jérémie Pichon and Bénédicte Moret, into an animated series.

Zero Waste Kids is an illustrated guide published by Thierry Souccar Editions that uses humor to encourage children to help protect the planet. The show, geared toward digital platforms, is meant for viewers age 7 and above. The first episodes are slated for delivery in fall 2018.

“I personally love this book for developing the zero waste in our everyday life,” said Carole Brin, the CDO at Superprod. “I am convinced that kids can raise awareness around them that zero waste is a necessity, and we’re thrilled that the series will continue to spread the message. Preserving the environment, embracing the future with responsibility and empowering all the kids with those values is of major importance to us.”

Pichon and Moret noted: “They have no superpower, they have awful costumes and they [take part in] foolishness. But they save the world every day by their zero-waste acts.”

“Jérémie and Bénédicte, with their enthusiasm, humor and pragmatism, managed to share their desire to show dedication to environmental protection through zero waste on a daily basis,” stated Souccar, publisher. “The books are a hit in France, but also in Belgium, Switzerland, Luxemburg, Canada and soon in Italy with the [forth]coming adaptation for (Almost) Zero Waste Family.”

“We think the Zero Waste Kids series will certainly appeal to our traditional partners of course, such as TV broadcasters in France and worldwide, but we are also working upfront with financing partners with an eye to create a program that will be a perfect fit for digital platforms,” added Clément Calvet and Jérémie Fajner, founders of Superprod. “We have already received interest from many sponsors, mainly coming from the social and solidarity economy; they are very sensitive to the values that the series conveys and appreciate that it relates directly to the kids while involving the whole family.”



About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at jpadovano@worldscreen.com.

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