eOne Expands Peppa Pig’s Presence in Germany


Entertainment One (eOne) has tapped Jazwares as master toy partner in Germany, Austria and Switzerland (GAS) for Peppa Pig, which is also getting a new theme park in the region.

Jazwares is developing branded figures, playsets and plush that will hit shelves in September. Super RTL is handling the consumer products rollout. Meanwhile, Merlin Entertainments is slated to launch Peppa Pig Land, Germany’s first-ever Peppa Pig attraction.

Peppa Pig Land will be a fully branded in-park themed area meant for preschoolers. The attraction will feature six scenes, meet-and-greets, an on-site gift shop and three newly designed themed rooms at the Heide Park Adventure Hotel. It will open at Merlin’s Heide Park Resort in March 2018.

“We’re excited to have Jazwares on board as the master toy partner for Peppa Pig across the GAS region,” said Ami Dieckman, eOne’s senior VP of international licensing for Family & Brands. “With Super RTL bolstering broadcast and Merlin readying the brand’s first German theme park attraction, we have an incredibly strong foundation to build a consumer products program and we look forward to taking the property to new heights.”

Hendrik Rinsche, the head of merchandising and licensing at Super RTL, added: “We are absolutely thrilled to have Peppa Pig on board now, both for content and CP business. eOne has established a billion-dollar franchise all over the world, and our objective now is to bring the international success of Peppa to the German-speaking territories. Thanks to high-quality programming Super RTL is by far the most popular TV channel among kids in Germany, and our combination of cross-media platforms means the Super RTL licensing agency guarantees high-coverage brand-building.”