Thursday, April 19, 2018
Home / Analysis / U.K. TV Ad Spending Tops £5 Billion for First Time

U.K. TV Ad Spending Tops £5 Billion for First Time

TV advertising revenue in the U.K. totaled £5.27 billion ($7.43 billion) in 2015, up 7.4 percent on the prior year, according to figures provided to Thinkbox by British commercial broadcasters. The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VOD and product placement.



The content you are trying to access is only available to members.



About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

Sky Reports Profit, Revenue Gains

Sky's revenues for the nine months ended March 31, 2018, rose by 5 percent to £10.1 billion ($14.3 billion), with operating profit up 22 percent to £857 million ($1.2 billion).