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U.K. TV Ad Spending Tops £5 Billion for First Time

TV advertising revenue in the U.K. totaled £5.27 billion ($7.43 billion) in 2015, up 7.4 percent on the prior year, according to figures provided to Thinkbox by British commercial broadcasters. The figure represents all the money invested by advertisers in commercial TV: linear spot and sponsorship, broadcaster VOD and product placement.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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