The inaugural edition of MIP China Hangzhou International Content Summit, organized by Reed MIDEM, will kick off in one week, offering a new platform to foster international TV partnerships in China.
The event will run from May 23 to 25, and some 80 companies have already confirmed attendance at the Partnership Forum, the first-ever matchmaking event focused on Sino-international content development. Participants include Warner Bros., Sony, Viacom, Turner, TV Azteca, all3media, Fuji Creative and Tokyo Broadcasting System. Among the Chinese companies attending are national networks CCTV/CITVC, Beijing TV, Jiangsu TV, Henan TV, Hunan TV, Shandong TV, SMG and Zhejiang TV. Online giants Alibaba Media Entertainment Group, Youku and Tencent Video will also be present. Local representatives of consumer brands L’Oréal, Yili, Intel and Pepsi will attend one-on-one meetings with international companies.
MIP China will feature a parallel two-day training conference for an additional 150 Chinese TV executives to learn how to develop content for international markets. The conference program will include showcases on what the international market is looking for, co-producing with China, formats, animation, VR and branded entertainment, as well as case studies on investment challenges in the international marketplace. Highlights will include a keynote from Geng Danhao, the senior VP of iQiyi. In addition, Ben Silverman, the chairman and co-CEO of Propagate Content, will deliver a keynote. Other noteworthy participants include Pierre Cheung, the senior VP and general manager of Viacom China, and William Tan, the managing director of Endemol Shine China.
“We firmly believe that the time is right to foster creative partnerships between China’s vibrant production community and international companies,” said Ted Baracos, the director of MIP China. “We hope this event will provide valuable insight for Chinese media executives who want to bring their shows to the international market, and at the same time introduce international partners to the range of opportunities in the Chinese television sector. Our aim is to provide a forum where long-term business relationships are formed that are beneficial to all.”
MIP China has two new sponsors, Zhejiang Satellite TV and Hakim Unique Media. Its local partners are MegaMedia and CMM-I.