Discovery and the PGA Tour have revealed GOLFTV, a new live and on-demand international video streaming service that will launch globally outside the U.S. in 2019.
Powered by the PGA Tour, the brand will serve as a destination to unite the community of golf fans around the world. It will present more than 2,000 hours of live action each year as well as content on-demand. The service is set to launch on January 1, 2019.
Alex Kaplan, president and general manager for Discovery Golf, said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey.
“Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team. With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll out and further develop the product.”