WWE has appointed as its new executive VP of international James Rosenstock, who will be responsible for the management of all of the company’s international operations and oversee its eight regional general managers.
Rosenstock’s remit will include growing WWE’s brand and business outside of the U.S., including partnering with senior executives across the company’s live events, digital, consumer products and WWE Network divisions to support corporate priorities and develop growth strategies. Further, Rosenstock will manage WWE’s global TV partners and support WWE co-presidents Michelle Wilson and George Barrios on new agreements and business opportunities. He will report directly to Wilson and serve as a key member of WWE’s senior leadership team.
Rosenstock joins WWE from ezCater, where he served as co-CFO and chief strategy officer. Previously, he was the president of Discovery Education International and oversaw Discovery’s $3 billion international expansion investment. During his time at VICE, where he was the president of Viceland International, he led the company’s efforts to launch businesses in India, the Middle East, Brazil and Southeast Asia.