Wow! Wow! Wubbzy!

TV Kids Weekly, April 3, 2007

ORIGIN: The series is based on an original idea by Bob Boyle.

CREATOR: Bob Boyle; the series is produced by Bolder Media, Inc.
and Starz Media, LLC.

TV SHOW: Wow! Wow! Wubbzy!
entertains both kids and parents while it teaches valuable life lessons to
little ones. Consisting of 26 half-hour episodes, with endearing characters and
a 2-D animation style all its own, Wow! Wow! Wubbzy! stars cheerful, bendy-tailed Wubbzy, who loves to play!,
and his two quirky best friends, Widget, who just loves to build, and Walden,
who just wants to think. They live in the wacky world of Wuzzleburg, where they
share the kinds of delightful adventures that help them discover their world
and work together to resolve everyday problems. The show is enriched with
Wubbspeak—a fun, unique language often featuring alliteration and already
catching on with young children. In Wuzzleburg, Wubbzy’s favorite pastimes
include chasing flutterflys and playing kickity-kick ball or hippity-hopscotch.

Kids love Wow! Wow! Wubbzy! because they can identify with the funny young characters,
and enjoy the fanciful stories, colorful and original settings and playful
language.

Parents enjoy the show’s sweet
stars, gentle story lines, themes of cooperation, creativity and humor, and its
clever solutions to situations their own children might encounter. The show
supports valuable preschool social skills—sharing, listening,
compromising, and helping others. Moms and dads appreciate how Wow!
Wow! Wubbzy! characters are learning how
to fit into a group, understand their own feelings and those of others, and how
to get along with one another, just like real preschoolers. Wow! Wow!
Wubbzy! offers children an entertaining
guide to making the right social choices.

EXECUTIVE PRODUCERS: Bob Boyle, Susan Miller, Fred Seibert, John W. Hyde, Scott
Greenberg

COMMISSIONING BROADCASTER: Nick Jr. in the U.S.

TV SALES: Nickelodeon U.K. and ABC Australia

MAJOR TOY LICENSEES: Fisher-Price is the master toy licensee and Hasbro is
handling games and puzzles.

OTHER PRODUCTS: Starz Home Entertainment (DVD/video), Scholastic
(publishing—school and retail), Simon & Schuster (color and activity
books), Meredith (sound storybooks), Children's Apparel Network (apparel), SG
Footwear (footwear), Dream Apparel (sleepwear), Berkshire
(headwear/accessories), Unique (party goods), Bakery Crafts (wholesale cake
decorations), A.E. Nathan (over-the-counter fabric) and CTI Industries (mylar
balloons).

STRATEGY FOR ROLLOUT: Wow! Wow! Wubbzy!
airs on Nick Jr. and Noggin in the U.S., “It’s aimed at preschoolers and is
doing extremely well. But preschool is a very different business than
[prime-time] television,” says Neil Braun, the president of distribution and
marketing at Starz Media. “So what we are offering broadcasters around the
world is not only the television show, but a turn-key business model that
includes licensing and merchandising, online games and animated promotional
spots that can be customized for their market.” In fact, besides gaining
popularity among young viewers on Nick Jr. and Noggin, Wubbzy is an even bigger hit online, generating more than 40
million game plays on Nick’s website. The series has also received critical
acclaim. Even though it’s just in its first season, the show was nominated for
an Annie Award in the Best Animated Television Production category.