Winx Club

TV Kids Weekly, March 27, 2007

ORIGIN: Based on an original idea

CREATOR: Iginio Straffi, the CEO of the Italian animation house
Rainbow

TV SHOW: Winx Club is an
animated series made up of 78 24-minute episodes. Targeted at children between
the ages of 5 and 12, it focuses on teenage fairies who hone their supernatural
skills at the magic Alfea College and protect the enchanted realm from danger.

After 26-episode seasons, season
three is now rolling out across the U.S., Latin America, Europe, Asia, Africa,
Australia and New Zealand. The new episodes launched on RAI in Italy in
February, delivering initial shares of more than 50 percent.

EXECUTIVE PRODUCERS: Joanne Lee, Iginio Straffi

COMMISSIONING/MAIN BROADCASTER: RAI, Italy

TV SALES: Winx Club has been
sold to over 130 countries, and is delivering top ratings for kids aged 4 to 11
on major European networks including RAI (Italy), France 3 (France),
Nickelodeon (Germany, the Netherlands and Nordic countries), TV2 (Denmark),
MTV3 (Finland), TV2 (Norway) and TVI (Portugal). The third season (episodes 53
through 78) is rolling out worldwide in spring/summer 2007, including to
free-TV broadcasters in Korea and Brazil.

MAJOR TOY LICENSEES: Winx Club boasts
over 600 licensees globally, including partners in Europe, Latin America and
Asia. The impressive roster of licensees includes Mattel, Smoby, Giochi
Preziosi, Ravensburger, Clementoni, Konami, UpperDeck, Panini, TOPS, McDonald's
and many others.

Winx Club is the number one bestselling license in Italy and its
products are the bestselling toys in the country, as shown by reports from the
first nine months of 2006. This very rare feat for a “girl” toy clearly
demonstrates the impact and power of the brand.

OTHER PRODUCTS: A major selling force in the toy aisle, Winx Club also tops the bestselling list in the home-video, audio,
publishing, fashion, gift and stationery categories.

The Winx Club worldwide retail value is now close to $1 billion and
there are over 10,000 Winx Club
products currently available—everything from a custom-made tri-band
mobile phone from Siemens to high-fashion apparel by Daddatto. Best-selling
categories are back to school, gifts and stationery, fashion bags and shoes.

STRATEGY FOR ROLLOUT: The Winx Club
animated series launched across Europe in 2005 and quickly became the
best-ranking animation series on several European networks. Widespread press
coverage and exciting on-air promotions fortified the brand and led to an
ongoing explosive surge of sales for all licensed items. On the strength of the
successful TV broadcast, the Winx Club Power musical show was created in 2005 featuring live actors and
an original soundtrack. To date, the Winx Club Power musical continues to tour and sell-out venues in all major
European cities. Additionally a Winx Club
monthly magazine was also launched in 60 countries in 17 languages, with an
average of over a million copies sold worldwide on a monthly basis.

Following the worldwide success of
the animated series, Rainbow is releasing a feature film later this year. The Winx
Club CGI 80-minute film is directed by
Iginio Straffi, picking up where season three left off and following the
adventures and solving the mysteries of the Winx Club fairies and, in particular, revealing the origins of
Bloom, the main character. The movie will begin rolling out in cinemas across
Italy, France, the Netherlands and Belgium for Christmas 2007.