VIMN Appoints New Head of Consumer Products for Italy & Greece

Viacom International Media Networks (VIMN) has tapped Simone Fenu for the role of senior director of licensing and consumer products for Italy and Greece.

Fenu’s new role is effective immediately. He will be responsible for defining the strategy for Viacom Nickelodeon Consumer Products (VNCP) in Italy and Greece, leading the VNCP team and managing local consumer products agencies and partners from the main office in Milan, Italy.

Fenu reports to Felix Ruoff, VP of retail sales and consumer products for VIMN’s Southern and Western Europe, Middle East and Africa business cluster.

VNCP is responsible for all merchandising and retail business tied to Viacom’s extensive portfolio of leading international brands and properties including Nickelodeon, MTV, Comedy Central and Paramount. The business division is charged with developing and implementing licensing and marketing solutions, fostering strong relationships with global and local partners to offer audiences high-quality products across the full range of consumer products categories.

Fenu is an experienced leader, with 15 years of experience in the Italian entertainment business. Before joining VIMN, he held roles at Sony and Warner, and most recently, at Planeta Junior, where he oversaw the licensing business, as well as content distribution.

“We’re thrilled to be bringing Simone on board,” said Ruoff. “His many years of experience in the licensing sector, including with media-related brands, his deep knowledge of the Italian market, and his track record of success make him a perfect fit to lead the team and drive our growing CP business in Italy and Greece.”