Viacom International Media Networks (VIMN) Americas has confirmed that the inaugural VidCon Mexico will take place next year and mark the event’s first time in Latin America.
The first-ever VidCon Mexico will be held at the Citibanamex Center in Mexico City. The four-day event, which will kick off on April 30, 2020, will feature popular digital celebrities from Latin America and around the world, including Calle y Poche and Nickelodeon Latin America’s Isabella de la Torre, better known as “La Bala.”
Celebrating its tenth anniversary this year, VidCon offers an immersive experience for fans, content creators, executives and brands while also serving as a meeting point for those brands and executives that are interested in digital creators, online video and social-first content. VidCon has hosted events in the U.S., the U.K. and Australia that have welcomed more than 100,000 attendees in the past year and have featured interactive experiences, live music performances, panels with experts and content creators, one-on-one chats, meet and greets, brand activations and more.
Eduardo Lebrija, senior VP and general manager of Latin America North and regional sales for VIMN Americas, said: “We are excited to be the first country in Latin America to host VidCon. Mexico is an important creative hub for content creators, brands and platform launches, and the first VidCon Mexico will be an incredible opportunity to unite and celebrate creators and fans and inspire the next generation of leaders and brands that will shape the future of the digital world.”
Jim Louderback, general manager of VidCon, added: “Mexico is one of the most vibrant, creative centers in the world for influencers, brands and content creators to build audiences and grow their brand. Many of the top global creators have emerged from Mexico in the last few years, and brands and marketers here have led the way in welcoming creators and influencers into their marketing mix. We couldn’t be more excited to bring VidCon’s unique mix of insight, expertise and community to Mexico in partnership with the amazing Viacom team.”