VIDEO: Banijay’s Stéphane Courbit, Marco Bassetti & François de Brugada

At MIPTV, Banijay Group’s Chairman Stéphane Courbit, CEO Marco Bassetti and Banijay France CEO François de Brugada took part in a keynote with World Screen’s Anna Carugati.

The importance of scale was a key part of that conversation. “Scale is always good,” Bassetti said. “If scale means you create more bureaucracy, as we’ve seen before, more control and less autonomy, that’s not good. We don’t have that. The more you have scale, the more leverage you have, the more opportunity you have to generate value, to deficit your own shows, and you can keep IP. Scale also attracts talent. You need to be lean and mean. To be a medium-sized company will become difficult in the coming years.”