U.S. Teens Spend 72 Hours Per Week on Electronic Media

WATERBURY, December 8: American teens spend more than 72
hours per week online, on their mobile phones, watching television, listening
to music or playing video games, according to the Harrison Group’s recently
released VNU Teen Trend Report, which surveyed 1,000 teens aged 13 to 18.

“This is a very unique generation,” said Dr. Jim Taylor,
vice chairman of the Harrison Group. “The sheer amount of technological tools
they have at their disposal influences every aspect of their life and
relationships. Teen life has become a theatrical, self-directed media
production. Each teen is a self-invented celebrity playing a starring role on
their own reality TV show.”

There are currently 25.2 million teens in the U.S. According
to Harrison Group, this demo has a purchasing power of $195 billion. The report
also notes that 68 percent of teens have created profiles on MySpace, Zanga or
Facebook. One third of teens own an iPod, up from just 1 percent in 2003, and
more than 50 percent own a PlayStation.