Twofour Arabia, Rocket Science & Twofour Digital Merge to Form One Two Four

LONDON/ABU DHABI: Twofour Digital, Twofour Arabia and Rocket Science have formed a new international content company, One Two Four, which is headquartered in the U.K.

The new outfit will have offices in the U.K., the U.S. and the UAE. It is based by the private-equity specialists LDC. The new outfit will draw all its content services together for brands to provide advertiser-funded programming/branded content, events, design and animation, digital, video, internal communications, rich media learning and content strategy. Clients include, among others, Sony, the BBC and Yahoo!

Mark Hawkins, the chief executive of One Two Four, said: "We have an enviable talented team who have been producing award winning content across all platforms for over 25 years. We are now bringing this creative expertise together under one company to create content for brands that influences how people feel, moves them to change and inspires them to act. It is such an exciting time to be in the content business for brands—no one ever forgets how you made them feel.”

Jonney Steven, the head of MENA at One Two Four, added, “Our incredibly talented team here in Abu Dhabi, headed up by Yara Awad Al Naimi, will now have greater resources to draw on from our offices around the world. One Two Four in Abu Dhabi offers brands and government entities a deeply routed local understanding backed up by specialist international expertise. It’s an incredibly exciting time to be producing content here in the region and we have the right team to ensure we’re at the cutting edge of what is being achieved.”