ZoneTV to Create Pay-TV Channels from Bonnier Brands

SANTA MONICA: ZoneTV has acquired more than 1,000 videos from Bonnier Corp., with plans to curate the content into several new pay-TV channels.

Bonnier Corp’s titles include more than 30 magazines, multimedia extensions, digital properties, books and events. ZoneTV licensed such outdoor lifestyle titles as Field & Stream, Cycle World, Outdoor Life, Motorcyclist, Salt Water Sportsman and Sport Fishing. Also part of the package are the current event-focused Popular Science, cuisine-themed Saveur and the photography magazine Popular Photography.

“We are aggressively expanding our library of content, searching for most desirable videos for all audiences in the pay-TV household,” said Jeff Weber, the CEO of ZoneTV. “Bonnier’s magazines and digital platforms address passions that all of us share: from sports to food, exploration and innovation. Our partnership will expand the reach of their high-quality content.”

“Our consumers demonstrate every day that they want to interact with us on their schedule and via their preferred platform,” said Sean Holzman, Bonnier Corp’s chief digital revenue officer. “ZoneTV gives us yet another way to extend our multimedia presence as well as providing us another way for consumers to discover our content.”