Zee Bolsters U.S. Portfolio with Telugu Movie Channel


MUMBAI/NEW YORK: Zee Entertainment Enterprises Limited (ZEEL) has launched the Telugu movie channel Zee Cinemalu on DISH and Sling TV in the U.S. as part of the Telugu pack.

The network will feature such blockbusters as Akhil, Brahmotsavam, Kumari21F, Supreme and A Aa. It will also offer properties like 7 Days 7 Premieres, Just For Laugh gags, Bangaru Bujji and DSP Live in USA. This launch brings the total number of Zee channels in the U.S. to 37, making Zee the country’s largest multi-cultural broadcaster.

Sameer Targe, the business head of ZEE Americas, remarked: “Movies are an integral part of the lives of the Telugu audience and the stars of Telugu cinema are worshiped as demigods. The Telugu community in the U.S. is close to half a million strong and is growing at more than 10 percent every year. With the positioning of Dil Pai Super Hit, Zee Cinemalu offers a wide variety of movies from different genres with an aim to win the hearts of the Telugu audience.”