WarnerMedia Sales & International has appointed Sofia Chang and Rich Warren to lead its distribution business, which includes all Turner channels, HBO, Cinemax and HBO Max.
Chang held the previous post of executive VP of global digital distribution for HBO. She has led the transactional digital and physical distribution of HBO and Cinemax programs worldwide and since 2015, she has been responsible for distributing HBO and Cinemax subscription services on all digital platforms.
Warren was president of Turner Content Distribution. He has been at the company for 19 years and has led Turner’s distribution team, where he was responsible for the company’s multiplatform distribution of linear networks, digital brands and on-demand content, affiliate marketing, business development, strategic planning and business affairs.
Both will report into Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International Networks.
Zeiler said: “We will have two hugely experienced leaders who know our business inside out. Over the last few months I have worked closely with both; Sofia’s experience and success in driving HBO’s digital subscriptions has been of great value as I have looked to understand the U.S. HBO business in greater depth and detail, and Rich has brought his strategic skills to the table as we have sought this way forward. Working together both will provide the strategy and direction needed to enable future growth.”