Vuulr Appoints CEO Americas

Vuulr has appointed Thomas Hughes as its CEO for the Americas as it opens its new office in Los Angeles.

Hughes will spearhead opening Vuulr’s first U.S. office and is tasked with building a local, robust team focused on super-serving Hollywood, as well as all content owners and creators across North America and Latin America. He will report directly to Ian McKee, Vuulr founder and CEO.

Hughes formerly served as Lionsgate’s executive VP of worldwide digital distribution, building and operating the company’s digital distribution efforts. Prior to this, he was responsible for worldwide digital media at MGM.

Hughes said: “This is a match made in heaven. Having worked inside the four walls of two Hollywood studios during the past 12-plus years, I’ve experienced first-hand the friction surrounding content transactions of all shapes and sizes. Vuulr solves huge pain-points for the industry. From the buy-side on Vuulr, acquisition teams are sourcing and acquiring content, globally…faster and easier than ever before. Plus content owners are monetizing catalogs with no up-front fees, which is a unique proposition. I passionately believe Vuulr offers unmatched efficiency and value surrounding content distribution.”

McKee added: “Thomas is an incredibly experienced and dynamic executive with a rare combination of knowledge from both the buyers’ and sellers’ perspectives. His experience while with Lionsgate launching SVOD and AVOD services, along with many years of running digital sales, marketing, and content operations globally, position him uniquely to help Vuulr grow in the U.S. and beyond. I am delighted that Thomas is joining us.”