Viaplay Added to The Roku Channel in the U.S.

A new multiyear partnership has been signed by Viaplay Group and Roku that makes a broad range of Viaplay’s Nordic content available through Premium Subscriptions on The Roku Channel in the U.S.

Viewers can now add a Viaplay subscription through Premium Subscriptions and access more than 1,500 hours of Viaplay’s series and films and curated third-party content.

In Q4 2021, The Roku Channel has a reach of an estimated 80 million U.S. households.

Shows available on Viaplay through The Roku Channel in the U.S. include the Danish thriller Trom, starring Ulrich Thomsen (The New Pope); the Swedish crime series No Time to Mourn; and the Norwegian drama Exit with Tobias Santelmann (Point Break).

Vanda Rapti, Viaplay Group’s chief commercial officer for North America and Viaplay Select, said: “Launching on The Roku Channel offers Viaplay outstanding reach in the world’s largest streaming market. Our award-winning series and films, many with internationally recognized stars, are an ideal fit for The Roku Channel’s diverse lineup of Premium Subscriptions. Premium Nordic content has a dedicated audience in the U.S., and fans can now experience the most stylish and thrilling stories that the region has to offer.”