ViacomCBS and Comcast Cable have entered into comprehensive distribution agreements to deliver ViacomCBS’s full bouquet of broadcast, entertainment, news and sports programming to Xfinity customers.
The multiyear pact features renewed carriage of ViacomCBS’s networks, including CBS, BET, CBS Sports Network, Comedy Central, MTV, Nickelodeon, Paramount Network, Pop TV, Smithsonian Channel and Showtime. It also covers extending the availability of ViacomCBS’s streaming services Paramount+, Pluto TV and Showtime OTT, as well as expanding Comcast’s rights to include BET+.
“We are pleased to have reached new agreements that strengthen our long-valued partnership with Comcast,” said Ray Hopkins, president of U.S. networks distribution at ViacomCBS. “ViacomCBS is a cornerstone content provider, and we look forward to serving millions of Xfinity customers with greater access to their favorite channels and programming from our leading brands.”
“ViacomCBS continues to be a great partner, and we are very pleased to provide our Xfinity customers with access to their content across our industry-leading platforms,” said Rebecca Heap, senior VP of consumer products and propositions at Comcast Cable.