Veria Living Signs L&M Deal with N.S. Bienstock

NEW YORK: Lifestyle brand Veria Living has entered into a representation agreement with talent agency N.S. Bienstock, which becomes its licensing and merchandising agent.

Under the deal, N.S. Bienstock will secure leaders in the natural and healthy products categories. Items will include apparel, exercise equipment, food, health and beauty aids, biometrics and cookbooks.

"Veria Living represents a truly authentic health and wellness brand that naturally lends itself to the nearly $2 trillion global health and wellness market," said Sid Kaufman, licensing agent for N.S. Bienstock.

Raymond Donahue, the CRO of Veria Living, added: "Our Veria brand has reached a critical mass that now lends itself to the right kind of products. We are looking forward to establishing a foothold in the retail marketplace that will generate a new stream of revenue, as well as new marketing opportunities for brand."