Univision Confirms $135 Million Gawker Acquisition


NEW YORK: Univision Communications Inc. (UCI) has confirmed its acquisition of Gawker Media Group’s digital media assets as part of the company’s bankruptcy proceedings.

UCI will acquire the digital media assets for $135 million, subject to certain adjustments, and these assets will be integrated into Fusion Media Group (FMG).

The deal includes the digital platforms Gizmodo, Jalopnik, Jezebel, Deadspin, Lifehacker and Kotaku. UCI will not be operating the Gawker.com site.

“Fusion Media Group is focused on serving America’s diverse youth with digital-first brands that reflect their values and passions, authentically,” said UCI’s chief news, entertainment and digital officer, Isaac Lee. “I expect the addition of these digital-first media assets will help FMG exceed the demands of the young, cross-cultural influencers we serve.”

Felipe Holguin, the president and COO of FMG, added: “The addition of these iconic digital-first brands give the Fusion Media Group an inimitable opportunity to scale across relevant content verticals and continue to serve key passion points for our audiences.”