Twitter Purchases Live Video Service SnappyTV

SAN FRANCISCO: Twitter has bought the video-sharing service SnappyTV for an undisclosed amount, a move the social media company says will help publishers quickly share moments from important televised events as they happen.

The four-year-old startup SnappyTV has already been working with Twitter and its media partners to edit and share clips of videos from TV broadcasts, including sporting events, award shows and other major live media moments. SnappyTV has also built Twitter data directly into its video-editing platform.

“We’re thrilled to welcome the SnappyTV team to Twitter,” said Baljeet Singh, the social media network’s director of product management. “As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most.”

“With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms,” according to a statement published on SnappyTV’s blog. “Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments.”