Twitter Gets First Original Program

NEW YORK: Believe Entertainment Group is working on a new original program, EpicEDM, featuring electronic dance music (EDM) artists, festivals and clubs worldwide, that will serve as the first studio-originated content designed specifically for Twitter.

The series—financed by Believe Entertainment Group and executive produced by studio founders Dan Goodman and William Masterson III—is slated for a launch in late 2012. The program will serve as an inside source for all things EDM. The series will be housed at @EpicEDM along with a range of other content.

“The social media space is at the heart of this massive, global movement, so it made sense to us to curate an EDM series on the same social media platform that continues to fuel its growth,” said Goodman, co-founder of Believe Entertainment Group. “Our approach with Twitter is to own the social engagement around this movement.”

“We’re building where the EDM community and DJs already intersect to amplify what’s happening,” added Masterson, co-founder at Believe Entertainment Group. “The goal is to create a unifying platform for the artists, fans and everyone involved in the EDM explosion that serves as a dedicated place to share the best things happening anywhere, at any given time in the EDM world.”