TV Land Unveils New Branding

NEW YORK: TV Land is undergoing a brand revamp for the first time in the network’s 16 year history, with a new and re-imagined logo and redesigned on-air packaging and graphics.

Starting tomorrow, the network will feature a refreshed logo, reflecting its evolution from a channel of classic TV to one that includes new original series, sitcoms of the recent past and more. Also a network first, TV Land is adding a second night of original sitcoms to its schedule. Starting this summer, TV Land will air three original series. The Wednesday night originals block from 10 p.m. to 11 p.m. will feature the new Cedric "The Entertainer" comedy The Soul Man, followed by The Exes. TV Land will have a new seasons of Retired at 35 paired with a repeat of the hit original series Hot in Cleveland. TV Land also recently revealed the new tagline: "Laugh More." 

“TV Land has evolved significantly over the past few years. It became clear that the overall look and feel of the channel needed to sync up better with our programming lineup,” said Larry W. Jones, the president of TV Land. “This fresh design signals to our viewers that TV Land is delivering a deeply engaging experience; it’s a place where they know they can come for a laugh and enjoy high quality original and timeless sitcoms.”

“TV Land is a fun, timeless brand,” added Kim Rosenblum, the executive VP of creative and marketing at TV Land. “When we embarked on this project, we started from scratch, with just those qualities in mind. In the end, we built a logo, look and tagline that speaks to our brand attributes and will leave our viewers smiling—speaking to our key goal of ensuring light-hearted, quality entertainment.”