Turner Promotes Deborah Bradley to EVP Post

ATLANTA: Deborah Bradley has been elevated to executive VP of networks and programming optimization, content strategy and commercialization for Turner Broadcasting System.

Bradley is responsible for all acquisitions, licensing, program planning, scheduling, operations and inventory management for TNT and TBS networks and their digital and mobile platforms. Bradley, who also oversees licensing and acquisitions for several other networks within the Turner portfolio, is based in Atlanta and reports to Kevin Reilly, the president of TBS and TNT and chief creative officer for Turner Entertainment. In addition to TBS and TNT, Bradley's duties for the Turner portfolio include non-sports content acquisitions for CNN, Cartoon Network, Adult Swim, Boomerang, truTV and Turner Classic Movies (TCM). She also leads the sale and licensing of the networks' original programming in various marketplaces, including syndication and SVOD.

"Deb is integral to raising the profile of our content and expanding the reach of our brand in almost every aspect, from acquiring hit shows like The Big Bang Theory and American Dad to forging major licensing deals with streaming services and maximizing the on-air inventory," said Reilly. "As we continue to evolve in today's multiplatform universe, the experience, energy and talent Deb brings to her unique role will become ever more important."